Goldman Marketing Group acts as your
in-house, full-service marketing team.


We have specialists for every major area of marketing, so you get a full team working to support your needs. Each team member has been specially trained to understand marketing inside of the medical industry. Best of all, since everything is done under one roof, you are guaranteed a very consistent and cohesive marketing strategy.

We focus on developing your business and increasing your practice revenue in three main areas:

  • Attracting new patients
  • Retaining existing patients
  • Cross-marketing existing patients

Unlike other companies that address only certain aspects of marketing, Goldman Marketing Group offers a business development model that is all encompassing. Our comprehensive approach makes it easy to implement a customized marketing and business development strategy with measurable results.

Risa Goldman Luksa, founder and president of Goldman Marketing Group, has been working in medical sales, marketing and business development for over a decade, including pharmaceutical sales, product management, business development, medical education sales and publishing.

Risa has been published in Skin & Allergy News, Currents by the American Society for Dermatologic Surgery, SURGE by the American Academy of Cosmetic Surgery, Family Practice News, Front Line Medical Communications, Vein Magazine, Nursing Consult and Clinical Psychiatry News, and lectures on marketing at medical conferences around the world.

Learn more about Risa Goldman Luksa on Linkedin. Read Risa’s article, Your Waiting Room is an Extension of You, published in Skin & Allergy News. And read her story of The Birth of GMG.

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Risa Goldman Luksa
Founder & President

Risa completed her undergraduate studies at Boston University, majoring in communications, advertising and neuropsychology. She has been working in medical sales, marketing and business development for over 12 years, in capacities such as pharmaceutical sales, product management, medical education and practice management. Risa is responsible for all strategic business development, including creating business and marketing plans for each client, overseeing implementation and execution, and tracking results. Learn more about Risa Goldman Luksa on Linkedin

Three Fun Facts

  • Beach bum and mermaid at heart
  • Passionate 3rd world traveler
  • Adrenaline junkie
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Mark Rudd
VP of Operations

Mark completed the first of his advanced degrees at CSU Fullerton, majoring in Production, Inventory Control & Supply Chain Management. He has spent the last thirty years working with such industry leaders as: Apple Inc. Gannett Publishing, Tribune Publishing and Deluxe Media Services. Mark specializes in Systems Integration and Supply Chain / Process Management. Mark is responsible for Operations management focusing primarily upon continual process improvement to ensure that Goldman Marketing Group is delivering the latest technological advancements and best customer service to all of our amazing clients.

Three Fun Facts

  • Former college professor
  • Rides a Harley Davidson
  • Favorite instrument to play is a Martin 12 string acoustic guitar
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Igor Silva
Strategic Consultant

Igor graduated from the University of Salvador, Brazil, majoring in Communication with concentration in Advertising and Marketing. Streamlined to learn everything and anything about Marketing, he has reinforced this passion by having great success track records with Online Marketing, Search Engine Optimization and Web Analytics which led him to join Goldman Marketing Group as the Vice President of Marketing.

Three Fun Facts

  • Father to two maltipoos
  • Natural leader
  • Positive & ambitious
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Sheva Kafai
Art Director

Sheva is a visual artist with a B.A. in art and concentrations in illustration, graphic design and photography. She is the art director for Goldman Marketing Group’s boutique in-house design studio, Gold Studio. Her role includes developing high-end brand identities and websites, as well as managing a team of designers.

Three Fun Facts

  • Left-handed
  • Desert dwelling
  • Artist
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Alex Krentz
Marketing Director

Alex completed his undergraduate studies at California State University Fresno. At Goldman Marketing Group, Alex is responsible for developing and improving visibility across all online platforms through his work with Google AdWords, Google Analytics, and various search engine optimization strategies, as well as developing future marketing strategies for clients.

Three Fun Facts

  • Will see Hamilton… eventually
  • Wheel of Fortune hater
  • Oxford comma proponent
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Jason Castro
Website Manager

Jason is a graduate from the University of California, Davis and focused on business management as well as theories of modern complex organizations and their effects on the individual. At Goldman Marketing Group, Jason plays a central role in new site development, maintenance, reporting, data analysis, and project management. Prior to working for GMG, Jason has worked as Director of Publicity for a start-up anime convention in Northern California, Editor In-Chief for an award winning publication, and as an Executive Assistant.

Three Fun Facts

  • Pizza enthusiast
  • Watcher of anime
  • Can drive stick
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Darren Chow
SEO / PPC Manager

Darren has more than five years of online marketing experience in multiple approaches including: On-page Optimization, Off-page link building, Google Adwords, Site Analysis, and Advertising. For Goldman Marketing Group, he coordinates, plans, and executes search engine optimization efforts to maximize highly-convertible organic visitors. Prior to Goldman Marketing Group, Darren had developed his passion for marketing with the Disney Theme Parks as a Merchandising Administrative Lead.

Three Fun Facts

  • Father to two fur-babies and one non-fur baby
  • Wrestles with sweaty guys twice a week
  • Joined the New California Republic
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Michael Zamora
Senior Graphic Designer

Michael completed his undergraduate studies at California State University Northridge, where he majored in Art with a concentration in Graphic Design. During his time at CSUN, Michael worked both on and off campus as a graphic designer for various companies. Before working for Goldman Marketing Group, Michael worked freelance for a variety of clients in many different fields. With Goldman Marketing Group he focuses exclusively on website design.

Three Fun Facts

  • Only child
  • Green tea drinker
  • Pro wrestling fan
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Sarah Coakley
Senior Account Strategist

Sarah holds a Bachelor of Arts in Advertising from Michigan State University. Previously, she worked as a freelance public relations and marketing manager for a range of different clients and businesses. She also worked in sales/marketing and PR in the health and fitness industry for five years. Sarah brings her creativity and love for marketing and communications to the role of account coordinator at GMG.

Three Fun Facts

  • Aquaphor addict
  • Park dweller
  • Cheese and cracker proponent
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Rachael Jones
Senior Content Strategist

Rachael graduated from the University of California Irvine with a Bachelors of Arts degree in English. She knew from an early age that she wanted to become a writer and has written for several online marketing companies, both as a freelance writer and as an in-house content manager. As a Senior Content Strategist at Goldman Marketing Group, Rachael writes and edits web pages, press releases, and blogs, ensuring that all the i’s are dotted and t’s are crossed before content goes live.

Three Fun Facts

  • Yogi pretzel
  • Lifelong chai addict
  • Rabbit owner
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Derek Houck
Senior Technology Administrator

CompTIA A+ CertifiedRaised in Kansas City, Missouri on chocolate, video games, and Kevin Costner films, Derek is an expert in responsive web development. At Goldman Marketing Group, Derek is responsible for ensuring all websites are functioning properly. He remembers the days of GeoCities and going to Royals games before they were good.

Three Fun Facts

  • Acted on screen with Clint Howard as part of the live action introduction for an animated TV show.
  • Competed in Taekwondo at the 1996 AAU Junior Olympic Games in New Orleans.
  • Was dubbed “Most Likely to Appear on CNN Leading a Cult in a Shootout with Federal Agents” by his high school reading teacher.
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Raquel Rivera
Graphic Designer

Raquel graduated from California State University Long Beach where she majored in Studio Art with an emphasis in Graphic Design. After completing an internship program at Warner Bros. Records, Raquel worked as a designer for various local businesses. Soon, she realized her passion in creating designs for companies with strong social responsibility. Having worked in the health industry for years before obtaining her degree, GMG has offered Raquel the chance to use her love for graphic design to support prominent healthcare companies.

Three Fun Facts

  • Animal lover
  • Food truck foodie
  • Explorer of vintage shops
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Ernie Leyba
SEO Coordinator

Ernie completed his undergraduate studies at California State University Northridge with a degree in Kinesiology. Prior to joining Goldman Marketing Group, Ernie managed corporate wellness programs at large tech companies in Silicon Valley. At Goldman Marketing Group, his work is focused on SEO, task management, and reporting.

Three Fun Facts

  • Jumps out of airplanes
  • Photographer at heart
  • Nicest guy you will ever meet
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Erica G.
Account Coordinator

Erica has been working in the creative agency industry for the past 7 years, with a focus on online marketing and project management. Prior to working at Goldman Marketing Group, she worked as a social media manager in the healthcare industry and oversaw the department in areas such as customer acquisition, persuasive copywriting, website design, and online advertising. Erica’s creativity, strategy, and project management skills help provide clients at Goldman Marketing Group with projects being delivered in a timely fashion.

Three Fun Facts

  • Former thespian and literary theater major
  • Owner/mother of a pug
  • Cycling enthusiast
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Liz Ortiz
Marketing Coordinator

Liz studied at University of California San Diego for Psychology and Communication. She has volunteered at the American Heart Association to learn about marketing and customer service. As a recent graduate, Liz has joined our social media team.

Three Fun Facts

  • Has a love for fried chicken
  • Owner of a German Shepard
  • Enjoys Painting
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Chris Cote
Marketing Coordinator

Coming soon!

Three Fun Facts

  • Hockey fanatic
  • Main form of transportation is cycling
  • Homemade ice cream is so good he could start his own ice cream business