Goldman Marketing Group acts as your
in-house, full-service marketing team.


We have specialists for every major area of marketing, so you get a full team working to support your needs. Each team member has been specially trained to understand marketing inside of the medical industry. Best of all, since everything is done under one roof, you are guaranteed a very consistent and cohesive marketing strategy.

We focus on developing your business and increasing your practice revenue in three main areas:

  • Attracting new patients
  • Retaining existing patients
  • Cross-marketing existing patients

Unlike other companies that address only certain aspects of marketing, Goldman Marketing Group offers a business development model that is all encompassing. Our comprehensive approach makes it easy to implement a customized marketing and business development strategy with measurable results.

Risa Goldman Luksa, founder and president of Goldman Marketing Group, has been working in medical sales, marketing and business development for over a decade, including pharmaceutical sales, product management, business development, medical education sales and publishing.

Risa has been published in Skin & Allergy News, Currents by the American Society for Dermatologic Surgery, SURGE by the American Academy of Cosmetic Surgery, Family Practice News, Front Line Medical Communications, Vein Magazine, Nursing Consult and Clinical Psychiatry News, and lectures on marketing at medical conferences around the world.

Learn more about Risa Goldman Luksa on Linkedin. Read Risa’s article, Your Waiting Room is an Extension of You, published in Skin & Allergy News. And read her story of The Birth of GMG.

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Risa Goldman Luksa
Founder & President

Risa completed her undergraduate studies at Boston University, majoring in communications, advertising and neuropsychology. She has been working in medical sales, marketing and business development for over 12 years, in capacities such as pharmaceutical sales, product management, medical education and practice management. Risa is responsible for all strategic business development, including creating business and marketing plans for each client, overseeing implementation and execution, and tracking results. Learn more about Risa Goldman Luksa on Linkedin

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Igor Silva
Strategic Consultant

Igor graduated from the University of Salvador, Brazil, majoring in Communication with concentration in Advertising and Marketing. Streamlined to learn everything and anything about Marketing, he has reinforced this passion by having great success track records with Online Marketing, Search Engine Optimization and Web Analytics which led him to join Goldman Marketing Group as the Vice President of Marketing.

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Sheva Kafai
Art Director

Sheva is a visual artist with a B.A. in art and concentrations in illustration, graphic design and photography. She is the art director for Goldman Marketing Group’s boutique in-house design studio, Gold Studio. Her role includes developing high-end brand identities and websites, as well as managing a team of designers.

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Alex Krentz
Marketing Director

Alex completed his undergraduate studies at California State University Fresno. At Goldman Marketing Group, Alex is responsible for developing and improving visibility across all online platforms through his work with Google AdWords, Google Analytics, and various search engine optimization strategies, as well as developing future marketing strategies for clients.

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Jacquelyn McGrath
Account Manager

Jacquelyn has been working within the cosmetic medical industry for over 10 years, specializing in business and marketing development, product sales and practice management. Prior to joining Goldman Marketing Group, she was also a freelance logistics contractor for national sales with a wide range of diverse clientele. Jacquelyn brings motivation, creativity and direction to her main roles at GMG, which include consulting, account management, and project development and completion, with a strong focus on dermatology and cosmetic surgery centers.

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Jason Castro
Website Manager

Jason is a graduate from the University of California, Davis and focused on business management as well as theories of modern complex organizations and their effects on the individual. At Goldman Marketing Group, Jason plays a central role in new site development, maintenance, reporting, data analysis, and project management. Prior to working for GMG, Jason has worked as Director of Publicity for a start-up anime convention in Northern California, Editor In-Chief for an award winning publication, and as an Executive Assistant.

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Darren Chow
SEO / PPC Manager

Darren has more than five years of online marketing experience in multiple approaches including: On-page Optimization, Off-page link building, Google Adwords, Site Analysis, and Advertising. For Goldman Marketing Group, he coordinates, plans, and executes search engine optimization efforts to maximize highly-convertible organic visitors. Prior to Goldman Marketing Group, Darren had developed his passion for marketing with the Disney Theme Parks as a Merchandising Administrative Lead.

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Elvie Harvey
Concierge Manager

Elvie is a native of Chicago and later raised in Brooklyn, NY. She began her healthcare career in 2007 when she relocated back to Chicago and became the head dental assistant of a very successful dental practice. Elvie has continuously sought growth in her health career and transferred over to the medical field to expand her knowledge. She has a passion for healthcare and serving the public. Elvie provides award-winning customer service and is always willing and ready to help in any way that she can to make sure that patients receive the best care possible. In her free time, she enjoys taking her three girls to the park and weekend retreats to clear her head.

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Michael Zamora
Senior Graphic Designer

Michael completed his undergraduate studies at California State University Northridge, where he majored in Art with a concentration in Graphic Design. During his time at CSUN, Michael worked both on and off campus as a graphic designer for various companies. Before working for Goldman Marketing Group, Michael worked freelance for a variety of clients in many different fields. With Goldman Marketing Group he focuses exclusively on website design.

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Ariana Gaitan
Senior Account Coordinator

Ariana is currently completing her undergraduate at Loyola Marymount University with the plans of going into the medical field. She has been interested in the medical field since a very young age and aspires to become a reconstructive surgeon. Ariana has been involved with several nonprofit organizations that revolve around bringing modern medicine to third world countries. As patient coordinator for Goldman Marketing Group, Ariana is responsible for handling incoming patient leads, converting leads into consultations, following consultations through to survey and collections and assisting the marketing team with hiring campaigns.

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Sarah Coakley
Senior Account Strategist

Sarah holds a Bachelor of Arts in Advertising from Michigan State University. Previously, she worked as a freelance public relations and marketing manager for a range of different clients and businesses. She also worked in sales/marketing and PR in the health and fitness industry for five years. Sarah brings her creativity and love for marketing and communications to the role of account coordinator at GMG.

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Rachael Jones
Senior Content Strategist

Rachael graduated from the University of California Irvine with a Bachelors of Arts degree in English. She knew from an early age that she wanted to become a writer and has written for several online marketing companies, both as a freelance writer and as an in-house content manager. As a Senior Content Strategist at Goldman Marketing Group, Rachael writes and edits web pages, press releases, and blogs, ensuring that all the i’s are dotted and t’s are crossed before content goes live.

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Derek Houck
Senior Technology Administrator

Raised in Kansas City, Missouri on chocolate, video games, and Kevin Costner films, Derek is an expert in responsive web development. At Goldman Marketing Group, Derek is responsible for ensuring all websites are functioning properly. He remembers the days of GeoCities and going to Royals games before they were good.

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Susan Aksu
Senior Marketing Coordinator

Susan has been with Goldman Marketing Group as a marketing coordinator since 2014. She earned her bachelor’s degree in journalism and mass communication from Humboldt State University with an emphasis in broadcast journalism. Susan helps to develop creative and successful strategies for her clients from email marketing campaigns to promoting events or new products. Before joining the GMG team, Susan was a public affairs writer for Pacifica Radio (KPFK) and had developed a popular online lifestyle magazine while living abroad where she oversaw all the marketing, advertising, and content strategizing.

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Carlos de Artola
Interactive and Print Designer

Carlos graduated from the Art Institute of California – Hollywood with a B.S. in graphic design. He is a print designer at Gold Studio, a division of Goldman Marketing Group, creating marketing collateral, web banner ads, website design, and social media graphics. Previous experience includes designing in the music industry, the NFL, financial sector, food industry, and medical industry, making him a well rounded and hard working designer.

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Raquel Rivera
Graphic Designer

Raquel graduated from California State University Long Beach where she majored in Studio Art with an emphasis in Graphic Design. After completing an internship program at Warner Bros. Records, Raquel worked as a designer for various local businesses. Soon, she realized her passion in creating designs for companies with strong social responsibility. Having worked in the health industry for years before obtaining her degree, GMG has offered Raquel the chance to use her love for graphic design to support prominent healthcare companies.

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Ernie Leyba
SEO Coordinator

Ernie completed his undergraduate studies at California State University Northridge with a degree in Kinesiology. Prior to joining Goldman Marketing Group, Ernie managed corporate wellness programs at large tech companies in Silicon Valley. At Goldman Marketing Group, his work is focused on SEO, task management, and reporting.

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Alexi Katiraie
SEO Coordinator

Coming soon!

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Erica Gilliand
Account Coordinator

Erica has been working in the creative agency industry for the past 7 years, with a focus on online marketing and project management. Prior to working at Goldman Marketing Group, she worked as a social media manager in the healthcare industry and oversaw the department in areas such as customer acquisition, persuasive copywriting, website design, and online advertising. Erica’s creativity, strategy, and project management skills help provide clients at Goldman Marketing Group with projects being delivered in a timely fashion.

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Izzy Palmieri
Marketing Coordinator

Izzy is currently pursuing her education in Business Management with a minor in Marketing. She has four years of customer service experience working in privately owned and corporate environments. This has helped shape her knowledge of the industry and passion for the customer. In addition, Izzy has several years of experience in performing arts. This has contributed in bringing out the creative side of her work and ability to create quality content for social media and marketing outlets.

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Chris Cote
Social Media Coordinator

Coming soon!

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Janine Gibson
Patient Coordinator

Janine is a Belizean-born native who was raised in Brooklyn, New York. Janine landed her first job straight out of high school as the Lead Dental Assistant for a private dental practice in Queens. Later on, she moved to Chicago where she attended dental school and worked for a very talented doctor assisting in a variety of dental procedures. Janine recently relocated to California to pursue her dreams in the medical field. She is motivated, inspiring, and passionate about helping others. In her free time, she enjoys practicing yoga, spending time with her family, and working on her B.S. degree.

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Zhellana Goldenshtein
Patient Coordinator

Zhellana Goldenshtein is a California State University, Northridge graduate with a BA in Communication Studies. She has been working in the medical field since she was 16 years old, and loves to provide patients and clients with the best, top quality service. In her free time, Zhellana loves spending time with her family, traveling, and expanding her knowledge.

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Tiana Johnson
Patient Coordinator

Coming soon!

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Eternity Georgeff
Patient Coordinator

Coming soon!

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Rovelyn-Jane Galicia
Patient Coordinator

Coming soon!