Lectures Publications
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April 1, 2025 • By Risa Goldman LuksaElevating Dermatology Practices with AI-Enhanced Social Media Marketing: Tips and Perspectives
Social media marketing is a powerful tool for dermatology clinics, helping enhance your brand, establish authority,...
December 4, 2023 • By Risa Goldman LuksaGoldman Marketing Group & AI – Is it the future of SEO?
Earlier this year, Google announced their plans to integrate AI-generated answers into their search engine. This...
November 16, 2023 • By Risa Goldman LuksaWhat Your Practice Should Do When Phones Go Down
Communication is key to maintaining patient relationships, but what happens when your telephone services go offline?...
November 9, 2023 • By Risa Goldman LuksaHow Dermatologists Can Measure & Improve Per-Patient Value
When it comes to growing a successful dermatology practice, one of the greatest limiting factors is time. Some...
September 26, 2023 • By Risa Goldman LuksaMaximizing ROAS on Paid Social: Tips and Strategies for Success
Return on ad spend (ROAS) is a critical metric that measures the effectiveness of social media advertising campaigns....
July 31, 2023 • By Risa Goldman Luksa5 Steps to Make E-Blasts Work for Your Practice
Email marketing is not new, but the ways we use it are constantly evolving. With new capabilities and trends...
July 10, 2023 • By Risa Goldman LuksaCan Social Media Impact Your Reputation & Lead to More Patients?
Social media usage has been on the rise – increasing rapidly in recent years. The COVID-19 pandemic has only...
June 12, 2023 • By Risa Goldman LuksaUsing Social Media to Connect with Your Target Audience
Social media has helped doctors and practices grow their business and patient base in recent years by offering doctors...
April 28, 2023 • By Risa Goldman LuksaHow GMG Handled The Surge of ADA Lawsuits
In February of 2021, we heard about the first doctor being sued over ADA accessibility of their website. Goldman...
October 11, 2021 • By Risa Goldman Luksa