How Dermatologists Can Measure & Improve Per-Patient Value


When it comes to growing a successful dermatology practice, one of the greatest limiting factors is time. Some...

September 26, 2023

Dos, Don’ts for Practice Marketing During the Pandemic


By Lisette Hilton Originally published in The Dermatology Digest Instinctively, dermatologists might think it best to...

February 1, 2021

Case Study: Creating a Website for Success

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Hosting a website for your business is standard practice today, but simply creating a website that includes your hours...

January 8, 2021

Telehealth: The Next Frontier

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This blog has been adapted from a webinar for Loreal/Skinceuticals on November 4, 2020, presented by Risa Luksa,...

January 7, 2021

Meet the Team Creating Content at Goldman Marketing Group


Content is key in all marketing campaigns. It’s the words someone reads on a website, a social media post, or in an...

December 2, 2020

Three Steps to Get Your Medical Practice Back on Track After the COVID-19 Pandemic


What a wild year it has been! We are all eager to get back to a sense of normalcy. With that being said, it is...

November 20, 2020

15 Ways to Engage Your Patients on Social Media

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Many doctors have trouble trying to decide what to post on social media. Should it be informative and serious or silly...

July 23, 2020

COVID-19 Essential Communication: Why Personalization is Critical 


Though we are emerging from COVID-19, things are still relatively far from normal. With rumors of having to wear masks...

June 22, 2020

Advertising Tips Amidst the COVID-19 Pandemic 


As COVID-19 continues to spread across multiple continents and infect more people, medical practices have suffered...

May 26, 2020

Using A Successful Webinar Series To Stay Connected Through COVID-19 and Beyond


Practices are opening up, restrictions are beginning to loosen, so what’s next? If you’ve tuned in to our...

May 26, 2020