Content is key in all marketing campaigns. It’s the words someone reads on a website, a social media post, or in an email before deciding whether or not to trust that brand with their time and money. Careful planning and expertise must be part of any successful marketing project, and writing content that works requires this same level of knowledge and care.
At Goldman Marketing Group, we serve as an in-house marketing team for each of our clients, who are located world-wide. Because we exclusively serve the medical community, we can offer marketing and industry expertise. We offer comprehensive services, from website design to social media management, always with a personal touch. Part of how we maintain this personal touch with our clients is by keeping our own work in-house. Our Content Marketing Team is just one of our departments, with a team that writes and edits everything our clients and their audience sees.
What Does Goldman Marketing Group’s Content Team Do?
Goldman Marketing Group offers comprehensive strategy and multi-channel marketing opportunities, including website development, lead generation, social media marketing, online reputation management, practice management, email marketing, key messaging, and brand development. All of these outputs require content creation. The Content Department assigns, writes, edits, and publishes the content you see from GMG clients. Whether it’s blogs, social media posts, website pages, or printed materials, our team has looked it twice over.
We collaborate with the Accounts Department to ensure we’re meeting client goals. The Lead Generation team helps ensure each piece of content we write hits SEO standards. None of us can fully do our jobs without the other departments, so we are consistently working alongside each other to provide the best content for our clients.
Meet the Team
Hunter Patterson, Content Marketing Manager
Q: What do you do at GMG?
A: I manage the content department, editing and maintaining quality assurance standards across all departments with anything written.
Q: What do you love about your job?
A: Before I came here I didn’t know anything about dermatology or cosmetic surgery, and it has been so rewarding to learn so much. I learn something new every day.
Q: What’s one food you can’t get enough of that everyone else hates?
A: Cottage cheese. I will kill a pint in one sitting.
Marissa Marietta, Content Marketing Coordinator
Q: What do you do at GMG?
A: Everything from running our clients’ social media accounts to quality-assuring any new piece of written content, I am always looking for new ways to connect more people with our clients’ work.
Q: What do you love about your job?
A: It’s an honor collaborating with such a fun team and utilizing all of our skills to bring our clients the best in the business. I always get to work on new projects and look for ways to improve so each day is always fresh and exciting!
Q: What’s one food you can’t get enough of that everyone else hates?
A: Everyone else doesn’t necessarily hate it, but many people in my life are concerned I drink too much 100% tart red cherry juice (Trader Joe’s brand to be specific – all others pale in comparison).
Kyla Carneiro, Content Marketing Coordinator
Q: What do you do at GMG?
A: I make sure our clients are getting new content on their websites each month by assigning, editing, writing, and posting new blogs and webpages for all our clients to help ensure they’re reaching SEO goals.
Q: What do you love about your job?
A: I love learning about the work our clients do, getting deep into the details so I can help readers understand the services our clients offer. Working with the people in the Content Department and the rest of GMG is always fun and challenging.
Q: What’s one food you can’t get enough of that everyone else hates?
A: Instant coffee—when mixed into milk—is a treat for me, not a lazy caffeine compromise.
Wendy Travis, Freelance Content Coordinator
Q: What do you do at GMG?
A: RealSelf questions for our doctors, photo uploads, blog writing and editing, web edits.
Q: What do you love about your job?
A: Working with such a talented group of people who are so committed to bringing the best to our clients every day. I also learn something new every day so the job never gets old!
Q: What’s one food you can’t get enough of that everyone else hates?
A: Sauerkraut – sometimes right out of the can
Work with the Content Team at GMG
Goldman Marketing Group’s Content Department is just one of our teams of specialists that helps our clients stay at the forefront of medical marketing. Contact us today to put our team to work for you.
