Social Media Management

Social media plays an important role in patient retention, cross marketing, and keeping your practice visible between visits. It also gives providers a consistent way to educate patients, showcase expertise, and highlight treatments patients may not yet know about.

Goldman Marketing Group handles social media marketing from start to finish, including branded profile elements, content planning, posting, video content, captions, engagement, and ongoing performance review. Posting frequency typically ranges from one to seven posts per week depending on budget and available content.

Our social media efforts may include:

Instagram, with a strong focus on Reels, short form video, patient education, treatment highlights, and before and after content

YouTube, where videos can support search visibility and continue reaching viewers beyond the original posting date

LinkedIn for practices, providers, or companies with B2B audiences and professional networking goals

Facebook to extend content reach and stay connected with existing audiences

TikTok to distribute short form video and expand visibility through engaging content

RealSelf for aesthetic practices looking to strengthen provider visibility and connect with people actively researching cosmetic treatments and specialists

We focus primarily on Reels and video content, especially provider led education, patient experiences, testimonials, treatment demonstrations, and timely topics. Less than 20% of posts should be directly promotional. Most content should educate, answer common questions, and reinforce the provider as a trusted expert.

For practices looking to reach new audiences and generate new patient inquiries, paid social media advertising is also an important part of the overall strategy. Meta ads and boosted posts can expand reach, increase profile visits, and help high performing content reach beyond the practice’s existing followers.

Goldman Marketing Group also identifies evergreen content that can be reused, repurposed, or promoted again, helping each piece of content deliver greater long-term value.