Website Development & Management

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In this day and age, it’s vital that doctors have their own optimized websites.

A website is your company’s first impression online. Not only does it allow patients to find your business, but it should also convince them to convert.

A website is built 50 percent for people and 50 percent for search engines.

Goldman Marketing Group is your one-stop-shop to create, launch and manage a beautiful website that is also SEO friendly.

Our professional branding, user-friendly design and educational text are designed to appeal to visitors, while keyword-rich content and optimized on-page SEO ensure a strong presence on Google. We can develop a website from scratch, or optimize and take over management of your current website, and handle everything from content creation to maintenance.

PHASE 1: Website Development - Strategy, Design and Programming

We handle everything from your website’s design and navigation plan to the keyword research and programming in HTML, CSS, PHP and Javascript. We handle setting up the domain name, hosting, emails, setting up webmaster tools, Google Analytics, Google Authorship, and everything in between. We write all of the content for the entire website. Because we utilize WordPress content management systems, you will have complete control of the website, including content generation, hosting/URL/email setup and on-page SEO (title tags, meta data, etc).

PHASE 2: SEO Campaign, PPC Campaign, Website Maintenance and Monthly Reporting

Once your website is live, Goldman Marketing Group will manage your off-page SEO (backlinking), website maintenance, pay-per-click (PPC) campaigns, onpage SEO and weekly blogging. Additionally, we provide clients with monthly reporting, including keyword rankings, Google analytics highlights, competitive analysis and ROI analysis, to ensure you see new patients coming through the door as a direct result of the website. Read more about our SEO strategy and learn about PPC best practices!

Below are just a few of the websites Goldman Marketing Group has built from start to finish: