Goldman Marketing Group takes a holistic and ROI-driven approach to drive new leads, retain existing clients, and increase brand equity. Below is one example of a potential B2C journey to capture a new patient and retain them through the life cycle.
FIND YOUR PRACTICE
Search Google
At least ⅓ of your new patients should find you from Google. To rank in the top of the search results, we implement a thoughtful and customized combination of on-page seo, unique locally written content, off-page link building, social media marketing, video marketing and our proprietary silva dragon silo strategy. As a certified Google Partner you can be assured potential patients can find your website.
Learn more about SEO NEXTFIND YOUR PRACTICE
Browse Your Website
A website is your practice’s first impression. Built 50% for people and 50% for Google, Goldman marketing group is your one stop shop to design, program, launch and manage a beautiful fully responsive website. Our professional branding, user-friendly design and educational content are strategically created to appeal to readers and ensure a strong presence in Google search results.
Learn more about website development NEXTFIND YOUR PRACTICE
Watch a Video
Google owns YouTube, and not only do videos rank in Google search results but YouTube is the #2 search engine in the world, so you should consider your YouTube channel to be as important as your website. Goldman marketing group handles all aspects of video marketing from script generation/pre-production, filming/production, editing/post-production, and video optimization.
Learn more about video marketing NEXTFIND YOUR PRACTICE
Check Yelp
Your star rating on Yelp and overall online reputation is critical for any practice and it is important to ensure you have a high star rating across the board. Today’s version of word-of-mouth referrals, studies show that even when a patient is referred by a friend or doctor they will still research online reviews such as Yelp, Google, RateMD and HealthGrades before making an appointment.
Learn more about online reputation management NEXTFIND YOUR PRACTICE
Phone Experience
The entire marketing campaign might be for naught if the ball is dropped when a potential patient calls to make an appointment. We utilize call tracking numbers and call recording software to consistently provide assessments of skills and monitor quality control. Advanced phone training, scripts, cheat sheets and ongoing support ensure converting a lead into a patient is never a bottleneck for the success of your marketing campaign.
Learn more about practice management NEXTINSIDE YOUR PRACTICE
Waiting Room
Your waiting room is an extension of you, as well as your golden marketing opportunity. Hardback educational books, rotating DVD reels, branded amenities, quality intake forms, signage, displays, rack cards and retail products on display are all important for cross-marketing, patient retention and increasing the perceived value of your practice. We handle the design and print production to guide your project from start to finish.
Learn more about print marketing NEXTINSIDE THE PRACTICE
Practice Management
Since patient retention and word-of-mouth referrals are contingent upon visitors having positive experiences in your office, we can help train your staff to provide optimal customer service, provide guidance on process improvements and in-office protocols, discount schedules, internal sales processes, incentive programs and even hiring the best talent to support your business goals for the long run.
Learn more about practice management NEXTINSIDE THE PRACTICE
Take Home Materials
Utilizing a consistent brand image across high-quality print and online materials is essential. Your logo is the cornerstone of your brand identity, and we blend inspiration and marketing acumen to create a brand that can be pulled through your entire stationary package, menu of services, educational brochures and all print marketing materials.
Learn more about print marketing NEXTPATIENT RETENTION
Follow Up
After the patient’s appointment they will receive an online satisfaction survey with the goal of receiving constructive feedback/criticism to utilize to improve internal processes and procedures. Daily monitoring, monthly analysis, and reporting ensures the patient experience is a constant focus.
Learn more about patient satisfaction surveys NEXTPATIENT RETENTION
eNewsletters
High-end educational enewsletters sent on a monthly or quarterly basis keep patients up-to-date with the latest in your practice as well as keep you in the forefront of their mind to ensure retention and word-of-mouth referrals. Goldman Marketing Group handles the design, content development, execution and ROI analysis of every eblast.
Learn more about email marketing NEXTPATIENT RETENTION
Social Media
Aside from being a vital element to your SEO strategy, social media marketing is an important component in patient retention and cross-marketing. Social networks like Facebook, Instagram, Twitter and Pinterest allow you to to provide educational and useful information to followers and remain and authority in the field. For cosmetic practices Realself is another social platform that can help drive patients/revenue to the practice, and as a Realself Affiliate we pass along discounted rates to our clients.
Learn more about social media marketing NEXTBUSINESS DEVELOPMENT
GMG
Unlike most companies, our business model is all encompassing so we handle all aspects of your marketing strategy. This comprehensive approach makes it easy to implement a customized marketing and business development strategy with measurable results. Whether you want to go out-of-network with insurance, grow your revenue or expand your scope of services, Goldman Marketing Group is your solution to develop your business and increase your practice revenue.
Learn more about consulting and business development