Email marketing is ideal for patient retention, conversion, and overall branding. We generally recommend blasts to be more educational and informative vs promotional. Blasts can also be used to focus on re-activation of old patients, conversion for patients who came in for a consultation and never booked, patients who are due for their next visit, to announce the latest promotions, as well as share the latest news and updates.
We feel email blasts should be thought of like a ‘journey’ vs just a one-off blast. Depending on the campaign and budget we can build strategic email marketing campaigns supported by unique landing pages, remarketing and ppc support.
Utilizing special techniques we can closely track the ROI analysis for each individual email blast as well as the overarching email marketing strategy to continue refining and improving it over time.
Here are some examples of our email marketing work, which we created from strategy, design, and programming through execution:
- Happy holidays from Calecim Professional
- Educational monthly eblast for Gotham Plastic Surgery
- Happy news years from Gotham Plastic Surgery
- Fathers day promotion for Jason Emer, MD
- Ultherapy Event for Cosmetic Laser Dermatology
- Part 1 for educational journey for RegimenPro
- Introducing PomegaMD
- Back to school fire sale for Platinum Care LA
- Educational monthly newsletter for Carolina Facial Plastics
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