Why a CRM is Important for Every Dermatology Practice
Transform Patient Relationships from Reactive to Strategic In the competitive landscape of healthcare, every patient...
February 23, 2026 • By Risa Goldman LuksaCrafting Effective Communications to Strengthen Your Dermatology Marketing Strategy
In dermatology marketing, your communications are the voice of your practice—the critical bridge between your...
August 22, 2025 • By Risa Goldman LuksaCreating a Patient – Centric Online Experience in Dermatology
In today’s digital-first world, your dermatology practice’s online presence is often the first touchpoint for...
August 22, 2025 • By Risa Goldman LuksaYour Branding Sets Your Perceived Value
In dermatology, your brand is more than just a logo or color scheme. It's the cumulative impression patients form about...
August 22, 2025 • By Risa Goldman LuksaLectures Publications
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April 1, 2025 • By Risa Goldman LuksaTelehealth: The Next Frontier
This blog has been adapted from a webinar for Loreal/Skinceuticals on November 4, 2020, presented by Risa Luksa,...
January 7, 2021 • By Risa Goldman LuksaASDS Webinar Series – How Medical Practices Can Thrive During the COVID19 Crisis
One day we’ll look back and say, ‘We lived through the Coronavirus outbreak of 2020’. While the media...
April 2, 2020 • By Risa Goldman LuksaCapturing and Posting Before and After Photos on Social Media
A picture really is worth a thousand words. Showing off your patients’ results on social media is essential, and the...
December 10, 2019 • By Risa Goldman LuksaStep up Your Instagram Game
It’s easy to get on Instagram, but to stand above the other physicians, you need to play your A game. Here are a few...
June 25, 2019 • By Risa Goldman LuksaSocial Media: Your Link to Patient Conversion and Retention
I see a lot of misunderstandings about the place of social media in a doctor’s marketing strategy. Many just think,...
March 22, 2019 • By Risa Goldman Luksa