Social media is ever-evolving. Given the events of 2020, it’s almost impossible to predict where we will be in 2021....

This blog has been adapted from a webinar for Loreal/Skinceuticals on November 4, 2020, presented by Risa Luksa,...

What a wild year it has been! We are all eager to get back to a sense of normalcy. With that being said, it is...

It might sound counterintuitive, but one of the biggest social media trends is privacy, specifically private groups....

Many of us have been working professionally since long before social media was invented, let alone part of a marketing...

One day we’ll look back and say, ‘We lived through the Coronavirus outbreak of 2020’. While the media...

It’s imperative to have a smart strategy in place if you want to succeed on social media. Instagram is one of the top...

A picture really is worth a thousand words. Showing off your patients’ results on social media is essential, and the...

It’s easy to get on Instagram, but to stand above the other physicians, you need to play your A game. Here are a few...

I see a lot of misunderstandings about the place of social media in a doctor’s marketing strategy. Many just think,...