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Crafting Effective Communications

MessagingPublications

In dermatology marketing, your communications are the voice of your practice—the critical bridge between your...

August 22, 2025 • By Andrew Cepukas

Creating a Patient – Centric Online Experience in Dermatology

BrandingPublications

In today’s digital-first world, your dermatology practice’s online presence is often the first touchpoint for...

August 22, 2025 • By Andrew Cepukas

Your Branding Sets Your Perceived Value

BrandingPublications

In dermatology, your brand is more than just a logo or color scheme. It's the cumulative impression patients form about...

August 22, 2025 • By Andrew Cepukas

Lectures Publications

Publications

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April 1, 2025 • By Andrew Cepukas

Elevating Dermatology Practices with AI-Enhanced Social Media Marketing: Tips and Perspectives

Social media marketing is a powerful tool for dermatology clinics, helping enhance your brand, establish authority,...

December 4, 2023 • By Andrew Cepukas

Goldman Marketing Group & AI – Is it the future of SEO?

Lead Generation

Earlier this year, Google announced their plans to integrate AI-generated answers into their search engine. This...

November 16, 2023 • By Andrew Cepukas

What Your Practice Should Do When Phones Go Down

Messaging

Communication is key to maintaining patient relationships, but what happens when your telephone services go offline?...

November 9, 2023 • By Andrew Cepukas

How Dermatologists Can Measure & Improve Per-Patient Value

Lead Generation

When it comes to growing a successful dermatology practice, one of the greatest limiting factors is time. Some...

September 26, 2023 • By Andrew Cepukas

Maximizing ROAS on Paid Social: Tips and Strategies for Success

Return on ad spend (ROAS) is a critical metric that measures the effectiveness of social media advertising campaigns....

July 31, 2023 • By Andrew Cepukas

5 Steps to Make E-Blasts Work for Your Practice

Lead Generation

Email marketing is not new, but the ways we use it are constantly evolving. With new capabilities and trends...

July 10, 2023 • By Andrew Cepukas