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Google Ads / PPC Case Study: A 41.6% Decrease in Average Cost per Lead

Lead Generation

This client is a weight loss surgery group practicing within the city of Tijuana, Mexico. This business generates a...

March 19, 2021 • By Risa Goldman Luksa

Here’s How to Grow Your Medical Practice with TikTok

BlogsTips & Tricks

By now, you’ve probably heard of the app TikTok, or you’ve at least seen videos created on the app—whether you...

February 26, 2021 • By Risa Goldman

Dos, Don’ts for Practice Marketing During the Pandemic


By Lisette Hilton Originally published in The Dermatology Digest Instinctively, dermatologists might think it best to...

February 1, 2021 • By Risa Goldman Luksa

Top 10 Social Media Trends for 2021

Tips & Tricks

Social media is ever-evolving. Given the events of 2020, it’s almost impossible to predict where we will be in 2021....

January 29, 2021 • By Risa Goldman Luksa

Case Study: Creating a Website for Success

BlogsDesignLead GenerationMarketingWebsites

Hosting a website for your business is standard practice today, but simply creating a website that includes your hours...

January 8, 2021 • By Risa Goldman Luksa

Telehealth: The Next Frontier

MarketingTips & Tricks

This blog has been adapted from a webinar for Loreal/Skinceuticals on November 4, 2020, presented by Risa Luksa,...

January 7, 2021 • By Risa Goldman Luksa

Meet the Team Creating Content at Goldman Marketing Group


Content is key in all marketing campaigns. It’s the words someone reads on a website, a social media post, or in an...

December 2, 2020 • By Risa Goldman Luksa

Three Steps to Get Your Medical Practice Back on Track After the COVID-19 Pandemic


What a wild year it has been! We are all eager to get back to a sense of normalcy. With that being said, it is...

November 20, 2020 • By Risa Goldman Luksa

Going Private with Facebook Groups

BlogsTips & Tricks

It might sound counterintuitive, but one of the biggest social media trends is privacy, specifically private groups....

November 16, 2020 • By Risa Goldman Luksa

15 Ways to Engage Your Patients on Social Media

BlogsMarketingTips & Tricks

Many doctors have trouble trying to decide what to post on social media. Should it be informative and serious or silly...

July 23, 2020 • By Risa Goldman