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Don’t Ignore Your Online Reputation

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When we ask doctors if they know where their online reputation stands, many of them tell us they are too nervous to even look. We know no one wants to read negative things about themselves, but it is vital that you pay attention to your online reputation.

With more patients than ever before turning to the Internet to find a doctor, you cannot afford to ignore your online reputation. Potential patients will inevitably see your online reputation, so you should take it upon yourself to make sure what they see is positive.

When you do come across negative reviews about yourself, you should respond quickly, courteously and compassionately. In your response, address the patient’s concern and be honest about what you can and cannot do to rectify the situation. You should also thank them for bringing the issue to your attention and inform them that you value their feedback.

Acknowledging reviews – the good, the bad and the ugly – is one of the best ways to improve your online reputation. Patients appreciate it when they feel like someone is listening to them.

If you need help managing your online reputation, Goldman Marketing Group can help you. Contact us today to learn how we can improve your online reputation!

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