Going Private with Facebook Groups

It might sound counterintuitive, but one of the biggest social media trends is privacy, specifically private groups....

November 16, 2020 • By Risa Goldman Luksa

15 Ways to Engage Your Patients on Social Media

Many doctors have trouble trying to decide what to post on social media. Should it be informative and serious or silly...

July 23, 2020 • By Risa Goldman Luksa

Instagram Tips for 2020

Strategy

Many of us have been working professionally since long before social media was invented, let alone part of a marketing...

May 13, 2020 • By Risa Goldman Luksa

Succeed On Instagram

Strategy

It’s imperative to have a smart strategy in place if you want to succeed on social media. Instagram is one of the top...

January 8, 2020 • By Risa Goldman Luksa

Capturing and Posting Before and After Photos on Social Media

Publications

A picture really is worth a thousand words. Showing off your patients’ results on social media is essential, and the...

December 10, 2019 • By Risa Goldman Luksa

Step up Your Instagram Game

Publications

It’s easy to get on Instagram, but to stand above the other physicians, you need to play your A game. Here are a few...

June 25, 2019 • By Risa Goldman Luksa

Social Media: Your Link to Patient Conversion and Retention

PublicationsStrategy

I see a lot of misunderstandings about the place of social media in a doctor’s marketing strategy. Many just think,...

March 22, 2019 • By Risa Goldman Luksa

Facebook Advertising for Dermatologists

Publications

Facebook advertising is very trendy these days. Everyone’s talking about how the cost-per-lead (CPL) is very low, and...

January 17, 2019 • By Risa Goldman Luksa

3 Reasons to Stop Giving Your Clients Anything to Write a Review.

If you have been in business a few years you understand the importance of customer satisfaction. You also understand...

March 1, 2016 • By Risa Goldman Luksa

4 Things You Can Do to Improve Your Yelp Rating

Yelp is an online review site that helps customers and patients know which companies and doctors to trust in their...

July 20, 2015 • By Risa Goldman Luksa