We decided to compile a simple list of some of the activities we think are considered as Facebook marketing gone wrong, or, in other words, Facebook fails. While much, much more could (and deserves to) be added to the list, let’s just focus on these key points for now. Read through it and make sure you correct your mistake if any of this applies to your brand.
Your Page Does Not Have a Vanity URL
If the web address of your Facebook page consists of random numbers, you are not doing it right. In fact, if that is the case, you will not be able to successfully establish a link between offline and online marketing. A facebook URL with numbers in it is almost impossible to memorize, especially when considering that you often visit more than a single page, meaning you would have several different numerical combinations to keep track of. Instead, make sure you create a personalized URL. You can set one up here in 10 seconds.
You Are Only Posting Product/Service Information
Truth is, few people are genuinely interested in your product/service. People are interested in how your product or service makes their life easier, which is exactly why all of the plain product information is regarded as boring. If you really want to post product information, make sure you do it with style by adding some fun into it.
You Are Not Engaging Your Fans
You have more than 300 people who like your page, but none of them are active. They simply do not respond to your communication – no shares, no likes, and no comments – it is a one-way street. Facebook is a part of a little something called social media, which greatly encourages interactions, and, you guessed it, being social. You want your audience to be active, because an active audience means there is an engaged audience. While the art of engaging your audience could be the topic of a separate blog post (or a book or two), here is some quick advice on the subject: post relevant content that your audience is likely to respond to, and always invite your audience to interact.
You Are Not Using Call to Action
Never expect your target audience to take the initiative or act. Instead, tell them what you want them to do. A survey by Momentus Media found that using Call to Actions increases the interaction rate by 216%. If that is not a significant difference, we are not sure what is.
Your Communication style is not Personalized
Yes, you run a professional business and you want to be taken seriously. Fortunately, we live in a world where that does not have to mean that you need to be boring, monotone, and impersonal. Stop sharing tiring paragraphs about the history of your business; no-one is interested in that. Instead, use social media to personalize your communication. Very few people want to communicate with a corporate entity; they are more interested in communicating with other people. Keep that in mind!