Fractional CMO-Level Support

Running a successful cosmetic dermatology practice requires more than clinical excellence—it demands sophisticated marketing strategy that speaks to B2B device partners, B2C patients, and the complex B2B2C ecosystem that drives aesthetic healthcare forward. While other agencies apply generic healthcare marketing tactics, Goldman Marketing Group delivers CMO-level strategic leadership built on two decades of exclusive specialization in medical aesthetics.

We Get What You Do
From IPL to CO2 lasers, from CoolSculpting to Ultherapy, we understand the nuances of every device, procedure, and patient journey in aesthetic dermatology. Our founder’s background spans pharmaceutical development, medical journal publishing, and device marketing, creating an unparalleled depth of industry knowledge that informs every strategic decision.

We Take Care of Your Needs
Unlike traditional marketing agencies that work for you, our fractional CMO approach means we work with you as an integrated member of your leadership team. We don’t just execute campaigns—we own outcomes, drive accountability, and ensure every marketing dollar generates measurable ROI.

We Know What Works
With experience across B2B pharma partnerships, B2C patient acquisition, and B2B2C device-to-practice-to-consumer channels, we’ve seen what drives results across every segment of the aesthetic healthcare market. Our strategies aren’t theoretical—they’re battle-tested across dozens of the nation’s most successful practices.

Unmatched Industry Expertise
As the first agency to exclusively specialize in medical aesthetics, we bring institutional knowledge that spans device manufacturers, pharmaceutical companies, and aesthetic practices. We’ve been inside the industry long enough to understand regulatory nuances, reimbursement challenges, and the evolving patient expectations that drive practice success.

Strategic vs. Tactical Leadership
While marketing coordinators execute campaigns, fractional CMOs build the strategic frameworks that make campaigns successful. We develop comprehensive go-to-market strategies for new procedures, create patient journey mapping that optimizes conversions at every touchpoint, and establish KPI frameworks that align marketing investments with business objectives.

Flexible Executive Leadership
Get the strategic oversight of a senior marketing executive without the six-figure salary commitment. Our fractional CMO model provides the leadership, accountability, and strategic direction your practice needs to scale—whether you require 10 hours per month or 20 hours per week.

Strategic Planning & Execution

• Comprehensive marketing audits and competitive analysis
• Go-to-market strategy development for new procedures and devices
• Patient acquisition funnel optimization across all channels
• Revenue diversification strategies beyond core procedures

Brand Positioning & Messaging

• Practice differentiation in competitive markets
• Procedure-specific messaging that converts consultations to treatments
• Thought leadership positioning for practice physicians
• Development of proprietary treatments, techniques and experiences to help differentiate you from the typical medspa
• Crisis communication and reputation management protocols

Team Leadership & Development

• Marketing team structure optimization and hiring strategies
• Performance management and accountability frameworks
• Training programs for front desk staff on conversion optimization
• Integration with existing clinical and administrative teams

Growth Strategy & Business Development

• Market expansion opportunities and geographic growth planning
• Partnership development with device manufacturers and pharmaceutical companies
• Referral network optimization and physician liaison programs
• Practice valuation enhancement for future exit strategies

EOS Structure & Business Operations

• Implementation of EOS (Entrepreneurial Operating System) for practice growth
• Strategic business structure development – “You’re not running a practice, you’re running a business”
• Establishment of formal processes, procedures, and meeting cadences
• Organizational positioning for scalable growth and operational excellence

Your practice may benefit from fractional CMO services if you’re experiencing:

• Stagnant growth despite increased marketing spend
• Lack of strategic direction in your marketing efforts
• Difficulty scaling beyond your current patient base
• Challenges with new procedure launches or device implementations
• Need for executive-level expertise without full-time overhead
• Desire to optimize existing marketing investments for better ROI

Unlike generalist fractional CMO providers who apply broad business principles, our cosmetic dermatology specialization means we understand the unique challenges of your market. We know why patients choose Botox over Dysport, how to position new laser technologies against established treatments, and which messaging resonates with different patient demographics across age, income, and treatment objectives.

We’ve helped practices navigate FDA device approvals, new treatment protocols, insurance and cash-pay patient mixes, new product launches, opening new locations, brand transitions, and building referral partnerships that drive sustainable growth. Our approach combines the strategic thinking of a seasoned CMO with the tactical execution capabilities of a full-service marketing agency.

Strategic Consultation: Monthly strategic planning sessions with quarterly comprehensive reviews

Growth Partnership: Ongoing strategic leadership with weekly tactical oversight

Launch Support: Intensive support for new practice openings, procedure launches, or market expansion

Custom Engagement: Flexible arrangements tailored to your specific needs and objectives

Practices working with GMG’s fractional CMO services typically experience:

• Increased patient acquisition efficiency and reduced cost per lead
• Enhanced conversion rates from consultation to treatment
• Improved patient lifetime value through cross-procedure marketing
• Stronger market positioning and competitive differentiation
• Optimized marketing ROI across all channels and initiatives