Goldman Marketing Group acts as your in-house, full-service marketing team.
We have specialists for every major area of marketing, so you get a full team working to support your needs. Each team member has been specially trained to understand marketing inside of the medical industry. Best of all, since everything is done under one roof, you are guaranteed a very consistent and cohesive marketing strategy.
We focus on developing your business and increasing your practice revenue in three main areas:
- Attracting new patients
- Retaining existing patients
- Cross-marketing existing patients
Unlike other companies that address only certain aspects of marketing, Goldman Marketing Group offers a business development model that is all encompassing. Our comprehensive approach makes it easy to implement a customized marketing and business development strategy with measurable results.
Risa Goldman Luksa, founder and president of Goldman Marketing Group, has been working in medical sales, marketing and business development for over a decade, including pharmaceutical sales, product management, business development, medical education sales and publishing.
Risa has been published in Skin & Allergy News, Currents by the American Society for Dermatologic Surgery, SURGE by the American Academy of Cosmetic Surgery, Family Practice News, Front Line Medical Communications, Vein Magazine, Nursing Consult and Clinical Psychiatry News, and lectures on marketing at medical conferences around the world.
Learn more about Risa Goldman Luksa on Linkedin. Read Risa’s article, Your Waiting Room is an Extension of You, published in Skin & Allergy News. And read her story of The Birth of GMG.
Risa Goldman Luksa is Founder and President of Goldman Marketing Group, a professional consulting firm and marketing agency exclusively serving the healthcare industry.
Risa has been working in medical marketing, sales, and business development for 20 years, including leadership roles in business development, operations, product management, pharmaceutical sales, medical education sales and publishing.
Risa has been published in dozens of medical publications including Skin & Allergy News, Currents by the American Society for Dermatologic Surgery, SURGE by the American Academy of Cosmetic Surgery, The Journal of Drugs in Dermatology, Family Practice News, Front Line Medical Communications, Vein Magazine, Medical Association of Georgia Journal, Nursing Consult and Clinical Psychiatry News.
She is honored to be invited to speak and lecture to physicians at medical conferences around the United States and internationally, including the International Master Course on Aging Science (IMCAS), the American Academy of Cosmetic Surgery, Maui Dermatology, Scale – Tennessee Laser & Medicine Dermatologic Society, American Academy of Facial Aesthetics, Virgin Dermatology, New Dermatology, American Society for Dermatologic Surgery, and on a smaller basis as consulting for pharmaceutical and medical device companies.
But her biggest joy in life is being the mother to 2 beautiful children (Devi – 9 and Axton – 6) and enjoying her free time traveling around the world and at home on the beach in San Diego, California.
Learn more about Risa Goldman Luksa on Linkedin
Three Fun Facts
- Beach bum and mermaid at heart
- Passionate 3rd world traveler
- Adrenaline junkie
After serving with the United States Marine Corps, Nathan attended The Ohio State University where he earned his Bachelor of Science in Business Administration with an emphasis on Accounting. Nathan has over 15 years of experience in financial planning and analysis, treasury management, strategic finance, and taxation. He leads the accounting and finance functions for Goldman Marketing Group.
Three Fun Facts
- Has a Bernedoodle named Bernie
- Wakes up at 4am even on weekends
- Built his first car
Andrew graduated from Vilnius Gediminas Technical University, Lithuania, focusing on multimedia and computer design. Andrew serves as the Vice President of Operations at Goldman Marketing Group. With a strong background in technology and a commitment to excellence, he leads the strategic direction of our organization, driving efficiency and impactful business solutions.
Three Fun Facts
- Fluently speaks 3 languages
- Thinks math problems are fun
- Misses the headphone jack
Hannah brings over a decade of experience in healthcare marketing, specializing in ophthalmology and elective medical procedures. She excels at crafting successful, data-driven marketing strategies that are meticulously tracked from source to ROI, ensuring measurable impact on client revenue. A Maine native, she now resides there with her husband Brett and their adorable ginger babies, Owen & Emma. When not crafting successful healthcare marketing strategies, she cherishes quality time with family at their camp, embodying the perfect blend of professional expertise and personal warmth.
Three Fun Facts:
- Conquered four half marathons
- Self-proclaimed reality TV enthusiast
- Her dream adventure? A cross-country RV trip with her family.
Bart is a designer with over sixteen years of extensive experience in on-line and off-line advertising. He has a Master of Arts diploma in Applied Social Psychology, with specialization in Advertising and Business Psychology. He combines behavioral and cognitive psychology theories with latest marketing trends to provide the best designs and user experience solutions for our clients. He is a member of the One Club and the American Institute of Graphic Arts – Los Angeles Chapter.
Three Fun Facts
- Former Polish American-Football League player
- Almost became a Glam Rock Legend
- Wants to be a horse breeder
Meet Hollie, a marketing pro with over 6 years of experience, including 5 in healthcare. She excels at building strong client partnerships and delivering impactful results. Based in beautiful Vermont, Hollie blends her sharp marketing mind with a love for adventure. Whether she’s hitting the slopes or exploring the great outdoors, she brings the same passion and energy to her work as she does to her adventures. Dedicated and innovative, Hollie helps clients achieve their goals with standout strategies.
Three Fun Facts
- Currently renovating a 1970 camper
- Is a dog-mom to Freddie, and a cat-mom to Pennie
- Was born in Alaska
Danny was born and raised in South Florida, but has lived in East Tennessee since 2011. He realized at a young age that he was destined to be an artist, and was always either fiddling with a musical instrument or sketching in notebooks. He got into graphic design in high school, and landed his first design job in 2004. When he’s not creating art or making music, Danny likes spending time with his family and friends—either having game nights, going to the movies, or just wandering around downtown.
Three Fun Facts
- Loves theme parks and roller coasters
- Is cross-dominant (writes with his right hand, throws with his left)
- Became friends with the artists that inspired him in his high school years
Ben received his bachelor’s degree in advertising from East Tennessee State University. Born and raised in the picturesque mountains of North Carolina, he is eminently distrustful of the pristine beauty of the natural world. Ben is a writer, videographer, and musician, and he aspires to bring a creative perspective to any and all of his professional endeavors, from marketing, to PR, and beyond. He currently resides in Tennessee with a pair of particularly malevolent cats.
Three Fun Facts
- Has an intense, irrational fear of mythical sea creatures
- Is an amateur cheese-maker
- Has petted an opossum
Florin is a mountain biker, guitar player, and web developer enthusiast who likes searching for the latest and greatest in digital media.
With over 6 years of experience in the industry, he considers himself a fast learner and a person who looks out for new challenges.
Florin’s passion for outdoor activities, art, and photography enable him to see things through different perspectives, influencing the work he puts in while keeping an open mind and being positive about what’s to come.
Three Fun Facts:
- Spends too much money on bikes
- Wants to live in the woods
- Always overthinking
Raised in New Zealand, Candice earned her Bachelor’s Degree in Business with a focus on Advertising from Auckland University of Technology. She kicked off her career in advertising traffic, later transitioning into roles as a media planner and buyer, where she honed her skills before discovering her passion for project management. Like many Kiwis, she loves to travel and has lived in numerous countries before arriving in Chandler, Arizona.
Three Fun Facts:
- Has traveled to over 60 countries
- Obsessed with her dog Indy
- Watches a lot of Formula One
Priscilla was born in El Centro CA. but has lived in Sunny San Diego for over 20 years. She is excited to join our team in the operations department. Having graduated with a bachelors in Interior Design she is creative, enjoys project management and has a new found love for marketing after a few entrepreneur endeavors. In her free time she enjoys spending time with loved ones, reading and watching crime documentaries.
Three Fun Facts:
- Enjoys Psychology
- Went cageless shark diving
- Took a flying lesson in Santa Monica
Hey, I’m Alejandra Casas! A creative soul with a passion for design, and making brands shine with powerful storytelling. Born in Colombia and now living in sunny San Diego, I’ve spent the past five years as a social media manager, bringing ideas to life through eye-catching visuals and engaging content. I thrive on creativity, love the magic of video editing, and believe every brand has a story worth telling. When I’m not behind the screen, you’ll find me at the gym, chasing sunsets, or sipping coffee by the beach—because the best ideas come with an ocean view.
Three Fun Facts:
- Dog Mom – My mini Goldendoodle, Cora, is my partner in crime and the real boss of the house.
- Certified Personal Trainer – When I’m not creating content, I’m in the gym helping people crush their fitness goals.
- Obsessed with matcha latte.
Rob Ellis is the Digital Marketing Manager at Goldman Marketing Group, bringing over a decade of experience in digital strategy, content creation, and campaign management. With a strong background in SEO, paid media, and analytics, Rob has helped brands enhance their online presence and drive meaningful engagement across industries. Before joining GMG, Rob held leadership roles in digital marketing and business strategy, working with companies in healthcare, finance, and technology. His expertise includes marketing automation, conversion optimization, and leveraging data-driven insights to craft impactful campaigns.
Learn more about Rob Ellis on LinkedIn.
Three Fun Facts
- 🎹 Played piano for two living presidents
- 🏈 Die-hard Dallas Cowboys fan (no matter what)
- ✈️ Traveled to seven countries (and counting)
Heather is a seasoned marketing expert with over 10 years of experience in developing strategies that drive growth and engagement. Born and raised in Florida, she brings a creative and results-driven approach to every project. Outside of marketing, Heather is a dedicated mother and a passionate automotive enthusiast, always finding inspiration both in the fast-paced world of marketing and on the open road.
Three Fun Facts
- Has too many pets
- Needs coffee to live
- Knows endless Spongebob quotes
Hi, I’m Theresa! My love for marketing started years ago, and it’s only grown stronger. Whether it’s creative storytelling or digital strategy, connecting brands with their audiences is what excites me most. In a world where technology, social media, and AI move at lightning speed, I believe it’s crucial to keep marketing human—because at its core, it’s always been about people. I’m so happy to be part of the GMG family—they’re truly beautiful inside and out!
Three Fun Facts
- Watching Legally Blonde and seeing Bruiser has led me to only owning chihuahuas, I currently have two and they’re my favorite bossy yappers
- I love walking, I walk everywhere on purpose; it’s my favorite mode of transport
- I can ride a unicycle
Hi, I’m Nicole Sileo! I’m a digital and social media marketing professional with 7+ years of experience specializing in data-driven content strategies. With a strong background in social media management and influencer marketing, I create impactful digital campaigns that drive engagement and brand growth. I’m born and raised in Connecticut, and currently live with my boyfriend and our two adorable chihuahuas in Stamford, CT. In my free time, I enjoy Pilates, yoga, traveling, the outdoors, and quality time with friends and family.
Three Fun Facts
- A show I can watch endlessly is Seinfeld
- My 10 years as a competitive cheerleader enhance my yoga practice
- I’m a big foodie who loves exploring new flavors and restaurants
Hi, I’m Julieta Bayardi! Born and raised in Rosario, Argentina, I’m a data-driven digital marketing professional with over 7 years of experience, specializing in PPC, social ads, SEO, email marketing, and content creation. I’m passionate about running impactful campaigns across platforms like Meta, Google, and LinkedIn, with a focus on performance optimization and driving measurable business results. Whether B2B or B2C, I excel at crafting strategies that boost engagement and maximize conversion rates. When I’m not behind the screen, you’ll find me running, at the gym, doing Pilates, reading, or enjoying a coffee at a café.
Three Fun Facts
- I am a runner! In 2024 I ran my first full marathon
- I love musicals. Hamilton is my favorite
- I’m from Rosario, the city where Lionel Messi was born
Rob has over three years of experience in digital marketing, specifically in the healthcare industry, where he focuses on helping businesses grow and developing lasting relationships with his clients. Based in Portland, Maine, he is known for his dedication to providing exceptional service. Rob is passionate about continuous learning and staying ahead of trends to deliver the best results for his clients. His commitment to client needs and growth makes him a trusted partner in the ever-evolving digital landscape.
Three Fun Facts
- Is a triplet (fraternal)
- Makes a mean hollandaise
- Has a chiweenie named Romy that might be part rat
Risa Goldman Luksa is Founder and President of Goldman Marketing Group, a professional consulting firm and marketing agency exclusively serving the healthcare industry.
Risa has been working in medical marketing, sales, and business development for 20 years, including leadership roles in business development, operations, product management, pharmaceutical sales, medical education sales and publishing.
Risa has been published in dozens of medical publications including Skin & Allergy News, Currents by the American Society for Dermatologic Surgery, SURGE by the American Academy of Cosmetic Surgery, The Journal of Drugs in Dermatology, Family Practice News, Front Line Medical Communications, Vein Magazine, Medical Association of Georgia Journal, Nursing Consult and Clinical Psychiatry News.
She is honored to be invited to speak and lecture to physicians at medical conferences around the United States and internationally, including the International Master Course on Aging Science (IMCAS), the American Academy of Cosmetic Surgery, Maui Dermatology, Scale – Tennessee Laser & Medicine Dermatologic Society, American Academy of Facial Aesthetics, Virgin Dermatology, New Dermatology, American Society for Dermatologic Surgery, and on a smaller basis as consulting for pharmaceutical and medical device companies.
But her biggest joy in life is being the mother to 2 beautiful children (Devi – 9 and Axton – 6) and enjoying her free time traveling around the world and at home on the beach in San Diego, California.
Learn more about Risa Goldman Luksa on Linkedin
Three Fun Facts
- Beach bum and mermaid at heart
- Passionate 3rd world traveler
- Adrenaline junkie
After serving with the United States Marine Corps, Nathan attended The Ohio State University where he earned his Bachelor of Science in Business Administration with an emphasis on Accounting. Nathan has over 15 years of experience in financial planning and analysis, treasury management, strategic finance, and taxation. He leads the accounting and finance functions for Goldman Marketing Group.
Three Fun Facts
- Has a Bernedoodle named Bernie
- Wakes up at 4am even on weekends
- Built his first car
Andrew graduated from Vilnius Gediminas Technical University, Lithuania, focusing on multimedia and computer design. Andrew serves as the Vice President of Operations at Goldman Marketing Group. With a strong background in technology and a commitment to excellence, he leads the strategic direction of our organization, driving efficiency and impactful business solutions.
Three Fun Facts
- Fluently speaks 3 languages
- Thinks math problems are fun
- Misses the headphone jack
Hannah brings over a decade of experience in healthcare marketing, specializing in ophthalmology and elective medical procedures. She excels at crafting successful, data-driven marketing strategies that are meticulously tracked from source to ROI, ensuring measurable impact on client revenue. A Maine native, she now resides there with her husband Brett and their adorable ginger babies, Owen & Emma. When not crafting successful healthcare marketing strategies, she cherishes quality time with family at their camp, embodying the perfect blend of professional expertise and personal warmth.
Three Fun Facts:
- Conquered four half marathons
- Self-proclaimed reality TV enthusiast
- Her dream adventure? A cross-country RV trip with her family.
Bart is a designer with over sixteen years of extensive experience in on-line and off-line advertising. He has a Master of Arts diploma in Applied Social Psychology, with specialization in Advertising and Business Psychology. He combines behavioral and cognitive psychology theories with latest marketing trends to provide the best designs and user experience solutions for our clients. He is a member of the One Club and the American Institute of Graphic Arts – Los Angeles Chapter.
Three Fun Facts
- Former Polish American-Football League player
- Almost became a Glam Rock Legend
- Wants to be a horse breeder
Meet Hollie, a marketing pro with over 6 years of experience, including 5 in healthcare. She excels at building strong client partnerships and delivering impactful results. Based in beautiful Vermont, Hollie blends her sharp marketing mind with a love for adventure. Whether she’s hitting the slopes or exploring the great outdoors, she brings the same passion and energy to her work as she does to her adventures. Dedicated and innovative, Hollie helps clients achieve their goals with standout strategies.
Three Fun Facts
- Currently renovating a 1970 camper
- Is a dog-mom to Freddie, and a cat-mom to Pennie
- Was born in Alaska
Danny was born and raised in South Florida, but has lived in East Tennessee since 2011. He realized at a young age that he was destined to be an artist, and was always either fiddling with a musical instrument or sketching in notebooks. He got into graphic design in high school, and landed his first design job in 2004. When he’s not creating art or making music, Danny likes spending time with his family and friends—either having game nights, going to the movies, or just wandering around downtown.
Three Fun Facts
- Loves theme parks and roller coasters
- Is cross-dominant (writes with his right hand, throws with his left)
- Became friends with the artists that inspired him in his high school years
Ben received his bachelor’s degree in advertising from East Tennessee State University. Born and raised in the picturesque mountains of North Carolina, he is eminently distrustful of the pristine beauty of the natural world. Ben is a writer, videographer, and musician, and he aspires to bring a creative perspective to any and all of his professional endeavors, from marketing, to PR, and beyond. He currently resides in Tennessee with a pair of particularly malevolent cats.
Three Fun Facts
- Has an intense, irrational fear of mythical sea creatures
- Is an amateur cheese-maker
- Has petted an opossum
Florin is a mountain biker, guitar player, and web developer enthusiast who likes searching for the latest and greatest in digital media.
With over 6 years of experience in the industry, he considers himself a fast learner and a person who looks out for new challenges.
Florin’s passion for outdoor activities, art, and photography enable him to see things through different perspectives, influencing the work he puts in while keeping an open mind and being positive about what’s to come.
Three Fun Facts:
- Spends too much money on bikes
- Wants to live in the woods
- Always overthinking
Raised in New Zealand, Candice earned her Bachelor’s Degree in Business with a focus on Advertising from Auckland University of Technology. She kicked off her career in advertising traffic, later transitioning into roles as a media planner and buyer, where she honed her skills before discovering her passion for project management. Like many Kiwis, she loves to travel and has lived in numerous countries before arriving in Chandler, Arizona.
Three Fun Facts:
- Has traveled to over 60 countries
- Obsessed with her dog Indy
- Watches a lot of Formula One
Priscilla was born in El Centro CA. but has lived in Sunny San Diego for over 20 years. She is excited to join our team in the operations department. Having graduated with a bachelors in Interior Design she is creative, enjoys project management and has a new found love for marketing after a few entrepreneur endeavors. In her free time she enjoys spending time with loved ones, reading and watching crime documentaries.
Three Fun Facts:
- Enjoys Psychology
- Went cageless shark diving
- Took a flying lesson in Santa Monica
Hey, I’m Alejandra Casas! A creative soul with a passion for design, and making brands shine with powerful storytelling. Born in Colombia and now living in sunny San Diego, I’ve spent the past five years as a social media manager, bringing ideas to life through eye-catching visuals and engaging content. I thrive on creativity, love the magic of video editing, and believe every brand has a story worth telling. When I’m not behind the screen, you’ll find me at the gym, chasing sunsets, or sipping coffee by the beach—because the best ideas come with an ocean view.
Three Fun Facts:
- Dog Mom – My mini Goldendoodle, Cora, is my partner in crime and the real boss of the house.
- Certified Personal Trainer – When I’m not creating content, I’m in the gym helping people crush their fitness goals.
- Obsessed with matcha latte.
Rob Ellis is the Digital Marketing Manager at Goldman Marketing Group, bringing over a decade of experience in digital strategy, content creation, and campaign management. With a strong background in SEO, paid media, and analytics, Rob has helped brands enhance their online presence and drive meaningful engagement across industries. Before joining GMG, Rob held leadership roles in digital marketing and business strategy, working with companies in healthcare, finance, and technology. His expertise includes marketing automation, conversion optimization, and leveraging data-driven insights to craft impactful campaigns.
Learn more about Rob Ellis on LinkedIn.
Three Fun Facts
- 🎹 Played piano for two living presidents
- 🏈 Die-hard Dallas Cowboys fan (no matter what)
- ✈️ Traveled to seven countries (and counting)
Heather is a seasoned marketing expert with over 10 years of experience in developing strategies that drive growth and engagement. Born and raised in Florida, she brings a creative and results-driven approach to every project. Outside of marketing, Heather is a dedicated mother and a passionate automotive enthusiast, always finding inspiration both in the fast-paced world of marketing and on the open road.
Three Fun Facts
- Has too many pets
- Needs coffee to live
- Knows endless Spongebob quotes
Hi, I’m Theresa! My love for marketing started years ago, and it’s only grown stronger. Whether it’s creative storytelling or digital strategy, connecting brands with their audiences is what excites me most. In a world where technology, social media, and AI move at lightning speed, I believe it’s crucial to keep marketing human—because at its core, it’s always been about people. I’m so happy to be part of the GMG family—they’re truly beautiful inside and out!
Three Fun Facts
- Watching Legally Blonde and seeing Bruiser has led me to only owning chihuahuas, I currently have two and they’re my favorite bossy yappers
- I love walking, I walk everywhere on purpose; it’s my favorite mode of transport
- I can ride a unicycle
Hi, I’m Nicole Sileo! I’m a digital and social media marketing professional with 7+ years of experience specializing in data-driven content strategies. With a strong background in social media management and influencer marketing, I create impactful digital campaigns that drive engagement and brand growth. I’m born and raised in Connecticut, and currently live with my boyfriend and our two adorable chihuahuas in Stamford, CT. In my free time, I enjoy Pilates, yoga, traveling, the outdoors, and quality time with friends and family.
Three Fun Facts
- A show I can watch endlessly is Seinfeld
- My 10 years as a competitive cheerleader enhance my yoga practice
- I’m a big foodie who loves exploring new flavors and restaurants
Hi, I’m Julieta Bayardi! Born and raised in Rosario, Argentina, I’m a data-driven digital marketing professional with over 7 years of experience, specializing in PPC, social ads, SEO, email marketing, and content creation. I’m passionate about running impactful campaigns across platforms like Meta, Google, and LinkedIn, with a focus on performance optimization and driving measurable business results. Whether B2B or B2C, I excel at crafting strategies that boost engagement and maximize conversion rates. When I’m not behind the screen, you’ll find me running, at the gym, doing Pilates, reading, or enjoying a coffee at a café.
Three Fun Facts
- I am a runner! In 2024 I ran my first full marathon
- I love musicals. Hamilton is my favorite
- I’m from Rosario, the city where Lionel Messi was born
Rob has over three years of experience in digital marketing, specifically in the healthcare industry, where he focuses on helping businesses grow and developing lasting relationships with his clients. Based in Portland, Maine, he is known for his dedication to providing exceptional service. Rob is passionate about continuous learning and staying ahead of trends to deliver the best results for his clients. His commitment to client needs and growth makes him a trusted partner in the ever-evolving digital landscape.
Three Fun Facts
- Is a triplet (fraternal)
- Makes a mean hollandaise
- Has a chiweenie named Romy that might be part rat
