With more than 900 million people on Facebook, marketing your business on the popular social platform is a must. While knowing what you should be doing is important, knowing what you should not be doing is often times just as important. Below are five common marketing mistakes any business should avoid.
1) Not Providing Enough Information
This might sound obvious, but make sure you are using Facebook and your page to its full capacity. Your hours, address, photos, services, and contact information should be easily accessible.
In most cases, less is more. The same goes for Facebook posting. Most brands post once a day and many find that posting more than that can actually have an adverse effect on engagement. Because your content is always fighting for attention, remember that it is better to post one excellent item per day instead of two decent ones.
While you should restrict the amount of posts, you can still keep your page active on a daily basis by “liking” or responding to comments. It is called social media, after all.
3) Being Boring
It is important that you spice up your content. Too much of anything is boring, and the right mix of questions, photos, polls, and videos will keep people engaged and excited about your brand. People crave diversity, and different posts will drive different kinds of engagement. Some people like links to related articles, some like videos, some like fun facts. Get in the habit of switching things up to please as many of your fans as possible.
4) Focusing Too Much on Likes
The more likes you have, the more people you reach. But getting Likes is just the first step. Making sure that you have the right audience and keeping them engaged is more important. A person who not only Liked your page, but comments and shares your content on a regular basis is a brand advocate, and much more valuable. These are the people who actively help promoting your brand.
5) Too much Text
Facebook research has shown that posts between 100 and 250 characters – one or two lines of text – get 60% more Likes, comments, and shares than posts that are more than 250 characters. Researched also showed that posts with 80 characters or less in length has 27% higher engagement rates. It is quite simple, folks; if you want to increase engagement keep it short and sweet.
Have you made any of these mistakes? Tell us in the comments!