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Keys to Writing a Good Press Release

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Press releases are a great resource for distributing announcements about your company.

Here are some tips to writing noteworthy press releases:

Captivating headlines: A headline that catches readers’ eyes is integral to a good press release. If readers are not pulled in by your headline, then they are most likely not going to read the entire press release.

Get straight to the point: Within the first sentence or two, tell readers the essentials of what you want them to know. The rest of the press release can expand into further detail.

Give quotes: Provide quotes from the CEO or an executive to provide information straight from the source.

Leave your contact info: Make sure you include a link to your website and all of your contact info (phone number, address, etc.) so readers can easily contact you.

Proofread: This step sounds simple, but it is easily forgotten. Do not let typos slip through for your readers to catch. Take an extra 5 minutes and carefully read over your press release to avoid any embarrassing mistakes.

Spread the word: While your press release distribution service sends out your press release for you, you should also promote it on your company website, Facebook and Twitter.

If you think your company would benefit from distributing press releases contact Goldman Marketing Group today for more information!

Next, read A Complete Guide To Planning A Social Media Presence For Healthcare.

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