Mastering the Art of Branding and Messaging in Dermatology Marketing
In the rapidly evolving world of dermatology, branding and messaging are no longer optional—these elements are...
December 9, 2025 • By Risa Goldman LuksaCreating a Patient – Centric Online Experience in Dermatology
In today’s digital-first world, your dermatology practice’s online presence is often the first touchpoint for...
August 22, 2025 • By Risa Goldman LuksaYour Branding Sets Your Perceived Value
In dermatology, your brand is more than just a logo or color scheme. It's the cumulative impression patients form about...
August 22, 2025 • By Risa Goldman LuksaCase Study: Creating a Website for Success
Hosting a website for your business is standard practice today, but simply creating a website that includes your hours...
January 8, 2021 • By Risa Goldman LuksaHow To Take Great Before/After Photos
Almost every single-one of our clients struggles with taking good before/after photos to show off cosmetic procedure...
December 12, 2018 • By Risa Goldman LuksaPrint design collateral for Iron Orr
Iron Orr Fitness is a personal training center in San Diego who needed a re-fresh for their business cards, menu of...
December 6, 2018 • By Risa Goldman LuksaAre Augmented Reality and Virtual Reality the Future of Marketing?
With the growing number of ways in which businesses can communicate with consumers every single day, finding the next...
February 14, 2018 • By Risa Goldman LuksaGoing Out of Network
Going out-of-network is a daunting yet exciting idea for many doctors around the country today. With the new...
July 19, 2014 • By Risa Goldman LuksaHow to Handle Negative Reviews
Whether we like it or not, online reviews are here to stay, and customers have more power than ever to affect our...
May 25, 2012 • By Risa Goldman LuksaFollow Up To ‘How To Manage Negative Feedback’
We recently blogged about the art of handling negative feedback and reviews, and the response was great. If you are...
May 17, 2012 • By Risa Goldman Luksa