Decoding Marketing Metrics: Guide to Key Performance Indicators (KPIs) in Dermatology
In today’s data-driven world of healthcare marketing, understanding and monitoring the right Key Performance...
December 29, 2025 • By Risa Goldman LuksaBeyond SEO: Comprehensive Growth Strategies for Dermatology Practices
In today’s competitive healthcare landscape, growing a thriving dermatology practice requires more than just a...
December 18, 2025 • By Risa Goldman LuksaEmbrace Technology to Revolutionize Your Practice Marketing
Technology is a game-changer in marketing, especially in industries like cosmetic dermatology. However, integrating...
December 14, 2025 • By Risa Goldman LuksaSEO and AEO: The Future of Search & How to Future-Proof Your Brand
Search is changing faster than ever. With the rise of AI tools like Google’s Search Generative Experience (SGE),...
November 11, 2025 • By Risa Goldman LuksaGoldman Marketing Group & AI – Is it the future of SEO?
Earlier this year, Google announced their plans to integrate AI-generated answers into their search engine. This...
November 16, 2023 • By Risa Goldman LuksaHow Dermatologists Can Measure & Improve Per-Patient Value
When it comes to growing a successful dermatology practice, one of the greatest limiting factors is time. Some...
September 26, 2023 • By Risa Goldman Luksa5 Steps to Make E-Blasts Work for Your Practice
Email marketing is not new, but the ways we use it are constantly evolving. With new capabilities and trends...
July 10, 2023 • By Risa Goldman LuksaWhat To Consider Before You Charge A Consult Fee
To generate revenue from a patient, you must first have them find the practice (internet, word of mouth, doctor...
October 11, 2021 • By Risa Goldman LuksaGoogle Ads / PPC Case Study: A 41.6% Decrease in Average Cost per Lead
This client is a weight loss surgery group practicing within the city of Tijuana, Mexico. This business generates a...
March 19, 2021 • By Risa Goldman LuksaDos, Don’ts for Practice Marketing During the Pandemic
By Lisette Hilton Originally published in The Dermatology Digest Instinctively, dermatologists might think it best to...
February 1, 2021 • By Risa Goldman Luksa