5 Steps to Make E-Blasts Work for Your Practice
Email marketing is not new, but the ways we use it are constantly evolving. With new capabilities and trends...
July 10, 2023 • By Risa GoldmanCan Social Media Impact Your Reputation & Lead to More Patients?
Social media usage has been on the rise – increasing rapidly in recent years. The COVID-19 pandemic has only...
June 12, 2023 • By Risa GoldmanUsing Social Media to Connect with Your Target Audience
Social media has helped doctors and practices grow their business and patient base in recent years by offering doctors...
April 28, 2023 • By Risa GoldmanHow GMG Handled The Surge of ADA Lawsuits
In February of 2021, we heard about the first doctor being sued over ADA accessibility of their website. Goldman...
October 11, 2021 • By Risa GoldmanWhat To Consider Before You Charge A Consult Fee
To generate revenue from a patient, you must first have them find the practice (internet, word of mouth, doctor...
October 11, 2021 • By Risa GoldmanGoogle Ads / PPC Case Study: A 41.6% Decrease in Average Cost per Lead
This client is a weight loss surgery group practicing within the city of Tijuana, Mexico. This business generates a...
March 19, 2021 • By Risa GoldmanHere’s How to Grow Your Medical Practice with TikTok
By now, you’ve probably heard of the app TikTok, or you’ve at least seen videos created on the app—whether you...
February 26, 2021 • By Risa GoldmanDos, Don’ts for Practice Marketing During the Pandemic
By Lisette Hilton Originally published in The Dermatology Digest Instinctively, dermatologists might think it best to...
February 1, 2021 • By Risa GoldmanTop 10 Social Media Trends for 2021
Social media is ever-evolving. Given the events of 2020, it’s almost impossible to predict where we will be in 2021....
January 29, 2021 • By Risa GoldmanCase Study: Creating a Website for Success
Hosting a website for your business is standard practice today, but simply creating a website that includes your hours...
January 8, 2021 • By Risa Goldman