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Goldman Marketing Group & AI – Is it the future of SEO?

AI SearchLead GenerationSEO

Earlier this year, Google announced their plans to integrate AI-generated answers into their search engine. This...

November 16, 2023 • By Risa Goldman

What Your Practice Should Do When Phones Go Down

Messaging

Communication is key to maintaining patient relationships, but what happens when your telephone services go offline?...

November 9, 2023 • By Risa Goldman

How Dermatologists Can Measure & Improve Per-Patient Value

Lead Generation

When it comes to growing a successful dermatology practice, one of the greatest limiting factors is time. Some...

September 26, 2023 • By Risa Goldman

Maximizing ROAS on Paid Social: Tips and Strategies for Success

Return on ad spend (ROAS) is a critical metric that measures the effectiveness of social media advertising campaigns....

July 31, 2023 • By Risa Goldman

5 Steps to Make E-Blasts Work for Your Practice

Lead Generation

Email marketing is not new, but the ways we use it are constantly evolving. With new capabilities and trends...

July 10, 2023 • By Risa Goldman

Can Social Media Impact Your Reputation & Lead to More Patients?

Social media usage has been on the rise – increasing rapidly in recent years. The COVID-19 pandemic has only...

June 12, 2023 • By Risa Goldman

Using Social Media to Connect with Your Target Audience

Social media has helped doctors and practices grow their business and patient base in recent years by offering doctors...

April 28, 2023 • By Risa Goldman

How GMG Handled The Surge of ADA Lawsuits

Legal

In February of 2021, we heard about the first doctor being sued over ADA accessibility of their website. Goldman...

October 11, 2021 • By Risa Goldman

What To Consider Before You Charge A Consult Fee

Lead Generation

To generate revenue from a patient, you must first have them find the practice (internet, word of mouth, doctor...

October 11, 2021 • By Risa Goldman

Google Ads / PPC Case Study: A 41.6% Decrease in Average Cost per Lead

Lead Generation

This client is a weight loss surgery group practicing within the city of Tijuana, Mexico. This business generates a...

March 19, 2021 • By Risa Goldman