Goldman Marketing Group & AI – Is it the future of SEO?
Earlier this year, Google announced their plans to integrate AI-generated answers into their search engine. This...
November 16, 2023 • By Risa GoldmanWhat Your Practice Should Do When Phones Go Down
Communication is key to maintaining patient relationships, but what happens when your telephone services go offline?...
November 9, 2023 • By Risa GoldmanHow Dermatologists Can Measure & Improve Per-Patient Value
When it comes to growing a successful dermatology practice, one of the greatest limiting factors is time. Some...
September 26, 2023 • By Risa GoldmanMaximizing ROAS on Paid Social: Tips and Strategies for Success
Return on ad spend (ROAS) is a critical metric that measures the effectiveness of social media advertising campaigns....
July 31, 2023 • By Risa Goldman5 Steps to Make E-Blasts Work for Your Practice
Email marketing is not new, but the ways we use it are constantly evolving. With new capabilities and trends...
July 10, 2023 • By Risa GoldmanCan Social Media Impact Your Reputation & Lead to More Patients?
Social media usage has been on the rise – increasing rapidly in recent years. The COVID-19 pandemic has only...
June 12, 2023 • By Risa GoldmanUsing Social Media to Connect with Your Target Audience
Social media has helped doctors and practices grow their business and patient base in recent years by offering doctors...
April 28, 2023 • By Risa GoldmanHow GMG Handled The Surge of ADA Lawsuits
In February of 2021, we heard about the first doctor being sued over ADA accessibility of their website. Goldman...
October 11, 2021 • By Risa GoldmanWhat To Consider Before You Charge A Consult Fee
To generate revenue from a patient, you must first have them find the practice (internet, word of mouth, doctor...
October 11, 2021 • By Risa GoldmanGoogle Ads / PPC Case Study: A 41.6% Decrease in Average Cost per Lead
This client is a weight loss surgery group practicing within the city of Tijuana, Mexico. This business generates a...
March 19, 2021 • By Risa Goldman