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How To Manage Negative Feedback


We live in a time of interconnectivity and engagement, much thanks to the wonderful world of social media. Online...

May 11, 2012 • By Risa Goldman

A Great Way To Cross-Market Your Practice


Doctors have a wide array of services they offer, but many patients don’t know everything their doctor has to offer....

April 13, 2012 • By Risa Goldman

Facebook Facelift – Getting To Know The Timeline


Did you finally figure out how to use Facebook to promote your practice, but are confused again now that the brand...

April 2, 2012 • By Risa Goldman

Don’t Ignore Your Online Reputation


When we ask doctors if they know where their online reputation stands, many of them tell us they are too nervous to...

March 21, 2012 • By Risa Goldman

Online and Offline Medical Marketing Strategies


In order to implement a successful marketing campaign for your medical practice, it is essential to have both online...

February 21, 2012 • By Risa Goldman

More Patients Seek Plastic Surgery Advice From Social Networks


A recent survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) found that more patients...

February 17, 2012 • By Risa Goldman

Keys to Writing a Good Press Release


Press releases are a great resource for distributing announcements about your company. Here are some tips to writing...

February 7, 2012 • By Risa Goldman

A Complete Guide to Planning a Social Media Presence for Healthcare


The world of healthcare is inherently siloed,  tethered,  fragmented and prone to poor communication and...

January 25, 2012 • By Risa Goldman

Managing Your Online Reputation


The internet is a great way to add value to your company and drive patients through your door, but it can also be a...

January 25, 2012 • By Risa Goldman