Click on a topic to learn more!

Content is King


Content marketing involves the creation or sharing of content for the purpose of engaging current and potential...

May 25, 2012 • By Risa Goldman

How to Handle Negative Reviews


Whether we like it or not, online reviews are here to stay, and customers have more power than ever to affect our...

May 25, 2012 • By Risa Goldman

Follow Up To ‘How To Manage Negative Feedback’


We recently blogged about the art of handling negative feedback and reviews, and the response was great. If you are...

May 17, 2012 • By Risa Goldman

How To Manage Negative Feedback


We live in a time of interconnectivity and engagement, much thanks to the wonderful world of social media. Online...

May 11, 2012 • By Risa Goldman

A Great Way To Cross-Market Your Practice


Doctors have a wide array of services they offer, but many patients don’t know everything their doctor has to offer....

April 13, 2012 • By Risa Goldman

Facebook Facelift – Getting To Know The Timeline


Did you finally figure out how to use Facebook to promote your practice, but are confused again now that the brand...

April 2, 2012 • By Risa Goldman

Don’t Ignore Your Online Reputation


When we ask doctors if they know where their online reputation stands, many of them tell us they are too nervous to...

March 21, 2012 • By Risa Goldman

Online and Offline Medical Marketing Strategies


In order to implement a successful marketing campaign for your medical practice, it is essential to have both online...

February 21, 2012 • By Risa Goldman

More Patients Seek Plastic Surgery Advice From Social Networks


A recent survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) found that more patients...

February 17, 2012 • By Risa Goldman