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Content is King

SEO / AEOStrategy

Content marketing involves the creation or sharing of content for the purpose of engaging current and potential...

May 25, 2012 • By Risa Goldman Luksa

How to Handle Negative Reviews

BrandingStrategy

Whether we like it or not, online reviews are here to stay, and customers have more power than ever to affect our...

May 25, 2012 • By Risa Goldman Luksa

Follow Up To ‘How To Manage Negative Feedback’

BrandingStrategy

We recently blogged about the art of handling negative feedback and reviews, and the response was great. If you are...

May 17, 2012 • By Risa Goldman Luksa

How To Manage Negative Feedback

BrandingStrategy

We live in a time of interconnectivity and engagement, much thanks to the wonderful world of social media. Online...

May 11, 2012 • By Risa Goldman Luksa

A Great Way To Cross-Market Your Practice

SEO / AEOStrategy

Doctors have a wide array of services they offer, but many patients don’t know everything their doctor has to offer....

April 13, 2012 • By Risa Goldman Luksa

Facebook Facelift – Getting To Know The Timeline

Strategy

Did you finally figure out how to use Facebook to promote your practice, but are confused again now that the brand...

April 2, 2012 • By Risa Goldman Luksa

Don’t Ignore Your Online Reputation

BrandingStrategy

When we ask doctors if they know where their online reputation stands, many of them tell us they are too nervous to...

March 21, 2012 • By Risa Goldman Luksa

Online and Offline Medical Marketing Strategies

SEO / AEO

In order to implement a successful marketing campaign for your medical practice, it is essential to have both online...

February 21, 2012 • By Risa Goldman Luksa

More Patients Seek Plastic Surgery Advice From Social Networks

Strategy

A recent survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) found that more patients...

February 17, 2012 • By Risa Goldman Luksa