SEO (search engine optimization) is the process of “optimizing” a website or specific page of a website to make it...

When we ask doctors if they know where their online reputation stands, many of them tell us they are too nervous to...

The world of healthcare is inherently siloed,  tethered,  fragmented and prone to poor communication and...

The internet is a great way to add value to your company and drive patients through your door, but it can also be a...

Social media platforms, like Facebook and Twitter, are an invaluable resource for doctors to engage with their...

In order to better compete with Facebook, Twitter is launching “brand pages.” Twitter describes the brand pages as...

With all of the innovative marketing tools available, sometimes the basics of marketing are forgotten. However, the...