How To Manage Negative Feedback

BrandingStrategy

We live in a time of interconnectivity and engagement, much thanks to the wonderful world of social media. Online...

May 11, 2012 • By Risa Goldman Luksa

Don’t Ignore Your Online Reputation

BrandingStrategy

When we ask doctors if they know where their online reputation stands, many of them tell us they are too nervous to...

March 21, 2012 • By Risa Goldman Luksa

A Complete Guide to Planning a Social Media Presence for Healthcare

BrandingStrategy

The world of healthcare is inherently siloed,  tethered,  fragmented and prone to poor communication and...

January 25, 2012 • By Risa Goldman Luksa

Managing Your Online Reputation

BrandingStrategy

The internet is a great way to add value to your company and drive patients through your door, but it can also be a...

January 25, 2012 • By Risa Goldman Luksa

Why Doctors Should Embrace Social Media

Branding

Social media platforms, like Facebook and Twitter, are an invaluable resource for doctors to engage with their...

January 25, 2012 • By Risa Goldman Luksa

Coming Soon: Twitter Brand Pages

Branding

In order to better compete with Facebook, Twitter is launching “brand pages.” Twitter describes the brand pages as...

January 25, 2012 • By Risa Goldman Luksa

Basics of Marketing

BrandingSEO / AEOStrategy

With all of the innovative marketing tools available, sometimes the basics of marketing are forgotten. However, the...

January 25, 2012 • By Risa Goldman Luksa