How GMG Handled The Surge of ADA Lawsuits
In February of 2021, we heard about the first doctor being sued over ADA accessibility of their website. Goldman...
October 11, 2021 • By Risa Goldman LuksaWhat To Consider Before You Charge A Consult Fee
To generate revenue from a patient, you must first have them find the practice (internet, word of mouth, doctor...
October 11, 2021 • By Risa Goldman LuksaHow to Dominate Instagram Stories
Instagram should be the focus of your practice’s social media strategy. The platform is best-suited for aesthetic and...
July 30, 2021 • By Risa Goldman LuksaSocial Media Advertising
The reality is that social media has become “pay-to-play,” especially in the medical and dermatologic space, and...
May 17, 2021 • By Risa Goldman LuksaGoogle Ads / PPC Case Study: A 41.6% Decrease in Average Cost per Lead
This client is a weight loss surgery group practicing within the city of Tijuana, Mexico. This business generates a...
March 19, 2021 • By Risa Goldman LuksaHere’s How to Grow Your Medical Practice with TikTok
By now, you’ve probably heard of the app TikTok, or you’ve at least seen videos created on the app—whether you...
February 26, 2021 • By Risa Goldman LuksaDos, Don’ts for Practice Marketing During the Pandemic
By Lisette Hilton Originally published in The Dermatology Digest Instinctively, dermatologists might think it best to...
February 1, 2021 • By Risa Goldman LuksaTop 10 Social Media Trends for 2021
Social media is ever-evolving. Given the events of 2020, it’s almost impossible to predict where we will be in 2021....
January 29, 2021 • By Risa Goldman LuksaCase Study: Creating a Website for Success
Hosting a website for your business is standard practice today, but simply creating a website that includes your hours...
January 8, 2021 • By Risa Goldman LuksaTelehealth: The Next Frontier
This blog has been adapted from a webinar for Loreal/Skinceuticals on November 4, 2020, presented by Risa Luksa,...
January 7, 2021 • By Risa Goldman Luksa