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Keys to Writing a Good Press Release

Strategy

Press releases are a great resource for distributing announcements about your company. Here are some tips to writing...

February 7, 2012 • By Risa Goldman Luksa

A Complete Guide to Planning a Social Media Presence for Healthcare

BrandingStrategy

The world of healthcare is inherently siloed,  tethered,  fragmented and prone to poor communication and...

January 25, 2012 • By Risa Goldman Luksa

Managing Your Online Reputation

BrandingStrategy

The internet is a great way to add value to your company and drive patients through your door, but it can also be a...

January 25, 2012 • By Risa Goldman Luksa

Why Doctors Should Embrace Social Media

Branding

Social media platforms, like Facebook and Twitter, are an invaluable resource for doctors to engage with their...

January 25, 2012 • By Risa Goldman Luksa

6 Best Practices for Modern SEO

SEO / AEOStrategy

Google’s search results aren’t what they used to be. Need proof? Just look at its results page. No longer solely...

January 25, 2012 • By Risa Goldman Luksa

Coming Soon: Twitter Brand Pages

Branding

In order to better compete with Facebook, Twitter is launching “brand pages.” Twitter describes the brand pages as...

January 25, 2012 • By Risa Goldman Luksa

The Power of YouTube

SEO / AEO

Google is obviously the #1 search engine, but did you know that YouTube is the second largest search engine? With 3...

January 25, 2012 • By Risa Goldman Luksa

Basics of Marketing

BrandingSEO / AEOStrategy

With all of the innovative marketing tools available, sometimes the basics of marketing are forgotten. However, the...

January 25, 2012 • By Risa Goldman Luksa