Elevating Dermatology Practices with AI-Enhanced Social Media Marketing: Tips and Perspectives

Social media marketing is a powerful tool for dermatology clinics, helping enhance your brand, establish authority,...

December 4, 2023 • By Risa Goldman Luksa

Maximizing ROAS on Paid Social: Tips and Strategies for Success

Return on ad spend (ROAS) is a critical metric that measures the effectiveness of social media advertising campaigns....

July 31, 2023 • By Risa Goldman Luksa

Can Social Media Impact Your Reputation & Lead to More Patients?

Social media usage has been on the rise – increasing rapidly in recent years. The COVID-19 pandemic has only...

June 12, 2023 • By Risa Goldman Luksa

Using Social Media to Connect with Your Target Audience

Social media has helped doctors and practices grow their business and patient base in recent years by offering doctors...

April 28, 2023 • By Risa Goldman Luksa

Lights, Camera, Action: How to Incorporate Videos into Your Social Media Plan

Strategy

Social media is an ever-changing, ever-evolving landscape where one must always innovate and try new things to stay on...

August 1, 2022 • By Risa Goldman Luksa

Best Practices for Handling Unwarranted Comments on Social Media Posts

Have you ever been scrolling through social media and seen someone comment on a post saying they can get a free phone...

May 12, 2022 • By Risa Goldman Luksa

How to Dominate Instagram Stories

Instagram should be the focus of your practice’s social media strategy. The platform is best-suited for aesthetic and...

July 30, 2021 • By Risa Goldman Luksa

Social Media Advertising

Strategy

The reality is that social media has become “pay-to-play,” especially in the medical and dermatologic space, and...

May 17, 2021 • By Risa Goldman Luksa

Here’s How to Grow Your Medical Practice with TikTok

By now, you’ve probably heard of the app TikTok, or you’ve at least seen videos created on the app—whether you...

February 26, 2021 • By Risa Goldman Luksa

Top 10 Social Media Trends for 2021

Social media is ever-evolving. Given the events of 2020, it’s almost impossible to predict where we will be in 2021....

January 29, 2021 • By Risa Goldman Luksa