Don’t Ignore Your Online Reputation

BrandingStrategy

  When we ask doctors if they know where their online reputation stands, many of them tell us they are too nervous...

March 21, 2012 • By Risa Goldman Luksa

More Patients Seek Plastic Surgery Advice From Social Networks

Strategy

A recent survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) found that more patients...

February 17, 2012 • By Risa Goldman Luksa

Keys to Writing a Good Press Release

Strategy

Press releases are a great resource for distributing announcements about your company. Here are some tips to writing...

February 7, 2012 • By Risa Goldman Luksa

A Complete Guide to Planning a Social Media Presence for Healthcare

BrandingStrategy

The world of healthcare is inherently siloed,  tethered,  fragmented and prone to poor communication and...

January 25, 2012 • By Risa Goldman Luksa

Managing Your Online Reputation

BrandingStrategy

The internet is a great way to add value to your company and drive patients through your door, but it can also be a...

January 25, 2012 • By Risa Goldman Luksa

6 Best Practices for Modern SEO

SEO / AEOStrategy

Google’s search results aren’t what they used to be. Need proof? Just look at its results page. No longer solely...

January 25, 2012 • By Risa Goldman Luksa

Basics of Marketing

BrandingSEO / AEOStrategy

With all of the innovative marketing tools available, sometimes the basics of marketing are forgotten. However, the...

January 25, 2012 • By Risa Goldman Luksa